Are you a general dentist who wants to incorporate clear aligner therapy in your practice? The good news is that many of your patients already trust you to provide high-quality dental care, so the most difficult part (which actually isn’t very difficult at all!) is learning how to promote orthodontics in your practice.
Hesitancy to pursue orthodontic treatment is common among adults and teens. Your job as a dental professional is to help patients make the choice to get braces easier by providing opportunities for discussion and information about the benefits of orthodontics.
We’re here to help you discover ways to convince patients who can truly benefit from braces to take the leap. Here are our top tips for promoting orthodontic treatment in your dental practice:
1. Create posters and pamphlets
Advertising companies have a rule called “The Seven Times Factor” that states people must see an advertisement at least seven times before they buy. For dentists, one of the best ways to advertise braces is in the office.
Give patients something to look at while they’re in the waiting room by creating posters and pamphlets with information about your orthodontic options. These should include before-and-after pictures, information about the benefits of orthodontics, and answers to patients’ most frequently asked questions.
For patients who are already considering braces, these advertisements will open the door for a conversation with you, their trusted dentist. They can also take the pamphlets home for further consideration or to show their family and friends.
2. Promotional emails
Emails are a great way to mass communicate with current and previous patients. Dentists can use this method of communication to send promotions for orthodontic treatment, such as free consultations for patients interested in clear aligners and other orthodontic specials.
Emails can also be useful for reminding patients about upcoming appointments, other specials your practice is offering, and holiday greetings.
If you haven’t already, start building your email list and updating patient email addresses so you can get started as soon as possible!
3. Referral reward program for current patients
Word-of-mouth is one of the quickest and best methods of gaining new patients. How can you encourage patients to tell their friends and family about your dental practice? Referral reward programs!
Let patients know (in-office or through email) that if they refer friends and family to your dental practice, they’ll be rewarded with a gift card, discounted treatment, or another type of thank you gift.
4. Social media marketing
If you aren’t utilizing social media to reach new patients or spread the word about orthodontic treatment, now is the time to start! Social media is a great way to share information with previous, current, and future patients. It’s also an easy way for people to share your posts and promotions with their internet friends and followers.
Reach out to a dental marketing company that can help set up your social media platforms, SEO optimization, and create attractive posts that draw in likes, comments, and shares.
5. Host a giveaway
Use your social media platforms to host a giveaway that attracts attention and gives your followers a good reason to share your content with their friends and family. The giveaway could be a basket of goodies, coupons to local businesses, or a discount on a treatment you offer.
After posting the giveaway, wait about a week to choose a winner or winners. Giveaways will surely boost your social media presence and activity!