Having a large market share does not mean that a company’s product is the best of its type. Take some of the heavyweight tech giants like Microsoft or America Online (AOL) in the mid-1990s for example. Today, the clear aligner market is largely defined by Invisalign, Smile Direct Club, and a handful of invisible braces companies. When offering the superior benefits of Orthosnap clear aligners to patients, you may be asked questions like, “How is this better than Invisalign?” This overview will help you navigate those conversations in a manner that any patient can understand.
Important Orthosnap Talking Points
Keeping your talking points to three (or four at most) will help your patients remember why your office chooses Orthosnap over competitors.
A more precise fit
By forgoing 3D printing in favor of impression molding, Orthosnap can deliver aligners that fit more snugly against a patient’s teeth. This superior contact allows Orthosnap aligners to move teeth more accurately and effectively. A good example you can use with your patients is the metaphor of a wrench. If a wrench does not fit snugly against a bolt, it will not be able to move the bolt tighter or looser. The wrench will slightly wiggle as it works. The same is true for aligner trays. Doctors who use our trays report a tighter “snap” when placing the aligner trays on patients.
Lower price point
The advanced impression molding technology that allows our aligners to move teeth with higher accuracy also allows Orthosnap to produce trays at a more competitive price point compared to Invisalign and other companies. These cost savings are passed on to you and your customers. If you offer teeth whitening or other complimentary cosmetic treatments, you can recommend that they use their savings to invest in cosmetic treatments that will deliver even more drastic results!
Shorter treatment time
Orthosnap treatments are proven to deliver faster results than our competitors. 3D printing can lead to an accumulation of measurement errors that can leave patients with ill-fitting trays mid-way through their treatments. This delay often requires that customers who use Invisalign or similar trays have to have molds or digital images remade. Waiting on new trays can take weeks or longer. Patients who use Orthosnap will never have these problems.
Better results
The accuracy afforded by impression molding means that your patients’ smiles will be near perfect by the end of their treatments. Explaining to your patients that they can expect satisfying and life-changing cosmetic results by relying on Orthosnap’s superior aligner trays is a great way to create enthusiasm for the treatments.
Contact Orthosnap to Learn More
The most important talking point you can deliver is based on the trust you have built with your patients over the years. Your customers return to you because they trust your judgment and skills. Communicate clearly that you have examined every clear aligner program out there and no treatment offers the quality and affordability of Orthosnap.
At Orthosnap, we provide aligners that are superior and more effective than our competitors. Our process also reduces overall cost, meaning you can offer your patients competitive price-point options. To learn about Orthosnap’s innovative modeling system, visit our webpage How Orthosnap Works or email Orthosnap inventor Yan Pogorelsky at yan@orthosnap.com.